My Value Picks

Mr. Anandan Munuswamy began his career as a management trainee at the Murugappa Group, where he spent 30 years advancing to executive director and managing director roles, overseeing the growth of the company’s financial and investment services.

Upon retiring at 60, Anandan pursued entrepreneurial endeavours. Drawing from his extensive experience in financial markets, he recognized a gap in the banking sector, which primarily catered to salaried workers. He identified a promising, underserved market of small traders, vendors, cleaners, and self-employed individuals who had regular incomes but lacked the necessary bank statements and returns to secure loans.

In 2009, Anandan founded Aptus Value Housing Finance, targeting the low-income and affordable housing markets. For the first three years, he personally approved every loan, instilling a robust in-house credit culture. Since its inception, Aptus has enabled thousands of individuals in underserved rural and semi-urban areas to build their dream homes.

Source: https://westbridgecap.com/people/founder/munuswamy-anandan

Mr. Anandan wins the “Self-Made Entrepreneur” Award by Nanayam Vikatan