Siddhartha Lal – Passion to win

1) How Sid Lal turned around Royal Enfield – Dec 2020
In his book, ‘Indian Icon: A Cult Called Royal Enfield’, Amrit Raj traces the history of the motorcycle brand and how it developed a mass following in the past decade. Read more: [moneycontrol]

2) Our ambition is to be global: Siddhartha Lal, Eicher Motors – Nov 2017
We are now confident, that we can design, we can make good stuff, we can service them, we can do all of that, says Siddhartha Lal. Read more: [ET]

3) Cruising On Nostalgia – Oct 2017
Since its revamp in 2009, Royal Enfield has been a roaring success for Eicher Motors. Can the world’s most profitable motorcycle maker continue to surprise? Read more: [Outlook]

4) Unconventional CEO Siddhartha Lal – Mar 2017
Siddhartha Lal is now eyeing a global presence for Royal Enfield. Watch video: [BS]

5) Weekender with Siddhartha Lal – Aug 05, 2016
CNBC-TV18 talks to Siddhartha Lal, MD & CEO, Eicher Motors about how he developed the brand Royal Enfield, his use of digital platform. Read more: [CNBC-TV18]

6) Siddhartha Lal: Passion to Win – Mar 04, 2016
Siddhartha Lal, MD & CEO of Eicher Motors shares the story of how he worked on bringing back the Royal Enfield & making it sexy again. Read more: [CNBC-TV18]

7) Siddhartha Lal on taking over Harley Davidson: Part 1 – Mar 24, 2015
Siddhartha Lal, MD & CEO, Eicher Motors in conversation with Businessworld’s Neeraj Thakur on taking over Harley Davidson in global sales. Watch video: [BWTV]

8) Siddhartha Lal on taking over Harley Davidson: Part 2 – Mar 24, 2015
Siddhartha Lal, MD & CEO, Eicher Motors in conversation with Businessworld’s Neeraj Thakur on taking over Harley Davidson in global sales. Watch video: [BWTV]

9) Siddharta Lal: EY Entrepreneur Of The Year – Mar 2015
Siddhartha Lal was awarded the EY Entrepreneur of the Year for the category, Business Transformation. Watch video: [EY]

10) The Talented Siddhartha Lal – Oct 5, 2011
The wild locks and biker days are behind him. Eicher’s Siddhartha Lal has emerged as one of the smartest deal makers in Motown. Read more: [Fortune]